This time of year always is a poignant one for me and one of great reflection, one where I am not only thankful for what has gone before but also one where I am looking forward to a new year, a new start and a new slate on which to write our 2016 story. 2015 has had so many highlights that it is almost impossible to choose a favourite. One thing I do like to see throughout the year, of which 2015 has been no exception, is long standing team members experiencing change. Last year brought about pregnancies (and more babies), journeys to the other side of the world to fall in love and many of my angels progressing within work and within their lives. On that note 2015 has been no different. One such angel Faye, who has been with Lucinda Ellery for over 8 years has finally gone on maternity leave. We are super excited to welcome yet another LE baby into the team but as one angel leaves another returns and it gives me such joy in my heart to welcome back studio manager Ewa who will be
back at work on a part time basis, she missed the clients and team so much and couldn’t wait to get back........ the ebbs and flows of life continue and with every baby, every returning angel and every positive change, it reassures me we are always looked after by our own angels. Another amazing announcement to make is that my darling girls Claudia and Chantellehave been promoted to studio supervisors. After a combined total of 15 years of loyal service and hard work these beautiful young women are testament to the saying that what you sow you really do reap, congratulations girls. I would like to say thank you girls from me, your colleagues and the clients..... we are so grateful.
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The Lucinda Ellery mission to help ladies live, thrive and survive with TTM continues and continues with the speed and force of lightening. National No Pulling Week ran as usual in October with many of our clients coming forward (some for the first time) to talk about their TTM to national press, a very brave and inspiring step indeed. Year on year National No Pull Week seems to grow in momentum with newspapers, tv and radio wanting to feature our amazing clients and shine a light on their journey in managing their TTM. You will see some of these press clippings on the press page of our newsletter but I would like to personally thank my clients and my team for joining me in the campaign of education to help those experiencing TTM to get the help and support they need; this is vital as lives are damaged by this disorder. This isn’t over yet by a long way. For more information on the week, the purpose and the fabulous effect it has had this year visit our dedicated no pull website http://www.nopulling.org/
Sticking with TTM, I am so delighted that the first LA Champagne and Cupcake event went with a bang. This was an event held by the Trichotillomania Learning Centre but hosted by Lucinda Ellery Beverly Hills with those clients experiencing TTM coming forward to share their stories, tricks, tips and success, this event fulfilled its purpose of support and sharing. The evening was also a fundraiser and in attendance was an esteemed professor from UCLA who shared his insight into body focused repetitive behaviours and the study of the subject clearly stating the need for more investment into this. All in all the evening was educational on many levels and I can’t wait to host our next event already. You can see some of the pictures of the evening below.
  
TTM is maybe not one of the most commonly known hair loss related disorders but Chemotherapy definitely is, with studies and surveys showing that one of the first questions ladies ask when told they will need to undergo Chemotherapy being ‘but what about my hair?’. This year saw our brave client and Sky News presenter Jacqui Beltrao come forward about that exact fear and present to the world that this is a very real concern when one is diagnosed with cancer whether perceived as irrational or not. She documented her journey using the Lucinda Ellery Intralace System throughout her Chemotherapy and her subsequent hair loss. This had a ripple effect with ladies coming forward and shaking off the self inflicted shame of being concerned with something perceived as so minor as hair at such a crucial moment in time. Remember if it matters to you then it matters, regardless of the opinion of others.I am so happy that our clients now talk of their hair journey pre/during and post to their friends, family, at support groups and to their Cancer nurses. This way of spreading the word has resulted in my team being invited to discuss the Intralace System and how it can work in at least alleviating concerns of hair loss throughout this stressful time. Ladies I can assure you, no matter why or what diagnosis you have been given for your hair loss, there is no shame in being concerned and having questions about how you can learn to manage your own individual condition whilst creating the most life like illusion of a full head of hair. Recently, our Operations Manager Priya and I have been invited to present at a number of dermatological society presentations this really does fill me with such positivity as 20 years ago this wouldn’t even have been entertained. Keep hope, we are making progress and steadily we will show the world that hair matters.
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It gives me great joy to tell you all that our New York location has began trading and is filling up with lightening speed, after what seems like forever finding the right location, a fabulous team and informing our transatlantic clients the vision I had is finally before me reinforcing the fact that what you believingly ask for you will receive! We are opening NYC the same way we open all our new locations, on a 6 weekly basis, this ensures all clients can have their maintenance appointments and we can see new clients for consultations as well as giving us the interim time to train our teams so when we do open full time we are exceeding expectations all round in the true Lucinda Ellery way. I was looking through my photographs of the NYC jouey the other day and how wonderful it is to see how far we have come, from the somewhat derelict empty shell the studio was to what it has become. I want to thank my wonderful Chris (who is the main driver of expansion) and Micky(and her unending sacrifice of being away from the family) for helping me drive this
As I sign off my letter for 2015 I would like you all to ponder and remember one thing for your year ahead and that is Metaphysical Causation. This explains the power in both your WORDS and your THOUGHTS that create your EXPERIENCE.... I urge ladies to grasp and hang onto the fact that “no one thinks in your mind but YOU!” (a wonderful quote from Louise Fay) This can all sound very obvious but it is surprising how few of us really are aware or believe we have the option/opportunity/ability to change our lives into a better experience and that with practice and patience, how powerful and amazing this gift really is. As I literally talk to thousands of people on an annual basis, it will not surprise them that I OWN being a total control freak
vision and also to Miriam who was out with us in NYC on our recent visit to meet some of our new clients and offer support. I am very excited to see what 2016 will hold for our newest location but believe me I am feeling good things.
The NYC Journey – Providing your thoughts, dreams, wishes and wants are really within your own minds grasp........
with no desire of controlling another’s life (that can be damaging indeed) but feel an obligation to be responsible for my own moment by moment happy experience. My personal prime directive is to experience total personal joy and I understood a long time ago that in order to get something you have to give it first... it is a universal truth that I experience every single day. Though by some standards I may be a novice, I know that this is a learned process and that I practice it continually and see the results show up in my life and that of others that I encourage into studying the invisible space where our thoughts reside. It is the place where every single person’s thoughts also reside and so for that moment in time we are all truly united and as one. Think about
this notion as you are making your new year’s resolutions or as you are expressing gratitude as you sit with your family at Christmas for it is these thoughts which are going to shape what 2016 has to bring. Merry Christmas and a happy hairy new year from me and the Lucinda Ellery Team

Love and Hugs as always

Lucinda xx
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Dear Lucinda,

As I near the end of my successful treatment for breast cancer I had to write to say thank you. Through your fantastic system and wonderful team, you provided me with an important support in my journey over the last six months.
As I prepared for Chemotherapy, notwithstanding the medical fears, I found myself most worried about losing my hair; not for reasons of vanity primarily but more for the loss of privacy. I am a very private person who had discreetly managed my shock diagnosis, sharing with those closest to me but not wanting to broadcast my news. I did not want to be seen as a victim and was determined cancer would not define my life – my life is much fuller than this disease. For me your system protected me from the “rubber-neckers” and allowed me to carry on with life so when I felt good I could get out and about, safe in the knowledge that my challenges were tucked away under my lovely hair. It also allowed me to return to work half way through my chemo and this was a huge turning point as suddenly I was looking forward and planning ahead - getting my life back.
Yes there are wig options available but I felt these were old fashioned and limited. I run a marketing group and it’s an industry where appearance has always been important so I
had always spent time and money on my hair. I appreciate the investment I made may not be seen as accessible to all but actually when I worked out what I spent across an annual period it was definitely on a par and when I consider the life-line it gave me, it has been an invaluable investment.
Chemotherapy is challenging and there were ups and downs across my six cycles of treatment. However one low that I didn’t have to experience was seeing my hair fall out – that was a little blessing. I used the cold cap each time and in the end lost hair in the lower sides and back of my hair but at my first consultation Chris said I needed to keep only 10% of my hair for the system to work without tape – I clung onto that statistic and it really helped. I kept enough hair on top that my system stayed in place throughout the 18 weeks of treatment and it was only in the last two weeks that I had to use a little medical tape at the back and sides.
The team in Edinburgh were outstanding – they were my hair angels – Emma, Megan, Claire and Abby. I just loved the privacy and discretion of the salon married with the fun and laughter – we have laughed so much, the girls are such fun but never at the expense of professionalism – I felt fully supported and confident every step of the way. I took the decision not to interfere with my system throughout the chemo but kept in touch with
 
Emma by phone and knew that if I needed an emergency appointment they were there for me.
I was amazed that so few people knew about your service, in fact I had to show my “selfies” (the team and I took these throughout the initial build – I knew my friends and family would be fascinated.) to all the Oncology nurses as they had never seen this before. I am now evangelical about spreading the word as this has been such a positive experience for me I know so many more people would find it a little bit of sanctuary in a harrowing period of their lives.
I had my refit and new hair cut two weeks ago and am loving my new “choppy bob” as I re-enter my life. Thank you Lucinda for your wonderful system, your caring, compassionate and fun environment and your very special team,
You have given me a great deal of comfort, happiness and strength,

Kind regards,
Suzanne George
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