CONVERSATIONS WITH LUCINDA ELLERY Lucinda, it seems to have been a busy few months for the Lucinda Ellery Consultancy. What has been the highlight for you over the last quarter? I have to say that I am so excited to announce that we have secured our Lucinda Ellery NYC location, it is getting done up as we speak and all should be ready within the next few months. It looks amazing, a cool, trendy, NYC warehouse style space which I am so excited to go and style up in the Lucinda Ellery way. It has been such a dream for me and my team to be able to expand our services across the pond and this new addition is one of our most exciting ventures yet. At this moment in time we are focused on hiring and training our NYC team who will be on hand to give our fabulous clients the 5* LE experience something we would love to hear your feedback on once we are up and running. We will be offering all the same services as in our other locations including, new Intralace applications, adjustments, realignments, washes, styling and extensions. I really hope our clients will drop by when in this amazing city and let us know what they think. Wow. That is great news. I heard you held your annual TTM evening in London in May, how did this go and is This an event that will transpire across to the States? The TTM events we hold are always a joy and it just fills me with such happiness when I see the girls sharing their stories, experiences and making new friends in which they find support. This year we had the privilege of some amazing and inspiring guest speakers including Debbie Moore (OBE) of Pineapple Dance Studios, Karen Hayns (life coach and a pull free LE client now for 4 years) and Flo, a lady dear to my heart. Flo has been pull free for over 10 years and still comes to see me for her luscious blonde extensions and she is a constant reminder to us all that you can www.lucindaellery-hairloss.co.uk and www.lucindaellery-hairloss.com

indeed live, thrive and survive with TTM. The theme of the event was cocktails and cupcakes but I also made my famous tropical punch which certainly helped loss of inhibitions and got the conversations in full flow. The purpose of these events is to shine a light on TTM and remind our ladies experiencing it that there is support out there for them. Lucinda Ellery has worked in conjunction with TLC (Trichotillomania Leaing Centre) for many years and in our own ways we contribute to their vision which is to get TTM into the main stream whether that be with doctors, NHS or even within families. Taking these events to the States is a MUST. I am aware that the Los Angeles studio is currently organising their first TTM event and NYC will follow suit once up and running. If you are interested in hearing about our upcoming TTM events please register your interest with erin@lucindaellery.com believe me we have a lot of fun, here are some pictures of the London event. www.lucindaellery-hairloss.co.uk and www.lucindaellery-hairloss.com

Well I can’t express in words my admiration and love for the work of Professor Jon Grant and that of the TLC organisation. People who care and who are working to give a voice to those trying to make sense and seek help for their compulsive behaviour. I will be meeting with Jon when he is back over in the UK to do some one to one interviews on the condition, rationale, reasoning and aids. I am very excited to get that particular project underway which I will of course share with you all once completed. I am also just starting to pen the book I am writing about TTM, this book follows those clients of mine that have experienced TTM within their lives and also extends its insight into the lives of their families and friends with a special section regarding how parents deal with this. If you are a parent reading this with a child managing TTM please do get in touch with us at erin@lucindaellery.com we would love to hear your story. Of course all information such as names or specifics will be treated as confidential but please do get in touch to get your story heard. Coupled with all of the above is the TLC ‘Inteational no pull week’, this is held in October and at Lucinda Ellery we see this week as an opportunity to really push to shine a light on this condition so we will be sure to be busy within that specific week, to find out more please visit http://www.trich.org/ I always have one answer and one answer only to this kind of question, PEOPLE. When I say people I mean clients and my team. The joy it gives me when we receive cards, letters and calls with clients telling me of the changes in their lives, of how their confidence has improved, how their relationships are at an all time high or how they just leat to like themselves again, well this is the key thing that motivates me to do and to want to do more. I will always remember one letter I received from a 9 year old girl who had radio therapy due to a brain tumour which meant her hair wouldn’t grow back in a certain spot. It’s hard enough being a young woman these days let alone having to deal with being the victim of bullying and as a young child, safe to say this young lady came to me depressed, distraught and really low. After our consultation she decided that she wanted the Intralace system and I will never forget the letter I received from her 1 month later. In her letter she wrote that she had moved school, she had got good grades for the first time in a long time and that she had made her first real friend. This is why anything that makes a person feel better will improve our lives immeasurably. Then on the other side of things are my wonderful team, nothing is too much trouble for them, so long as they are helping and giving good back into the world. They go to hospitals, in their own time, to give amazing hair to those who are terminally ill or those who cannot make it to our studios. When I hear things like this (which is often) it reinforces how lucky I am and how the universe really has sent me angels in clients and colleagues alike. I never like to look too far ahead as I just am thankful for each and every single day that I am able to give joy and love and for those moments you realise your dream has made the dream of others come true. In terms of the business and its growth strategy, well I leave this in the capable hands of my darling children who have been company directors for over 20 years, I have full faith and trust in their decisions. They are ridiculously smart, humble and kind, great leaders. I know after New York is up and running we will look to open in and around Solihull in the Midlands then perhaps another in the States. We are very much a company that like to take things one step at a time, slowly putting in solid foundations. For me personally I am looking forward to visualising into reality my TTM retreat in the South of France where I would continue working with rather extraordinary women and provide a place that can help them feel safe and to learn to manage TTM. This is the dream which I am currently working to make a reality. www.lucindaellery-hairloss.co.uk and www.lucindaellery-hairloss.com

Dear Lucinda I have been meaning to write a note to you for a while.Its 4 months now since I had my Intralace done and I love it now as much as ever.This little note is to say thank you to you and your team for the care and consideration shown to me from that first meeting with Chris, everyone has been amazing. As you know I had the Intralace because of having breast cancer and my treatment and ongoing recovery has meant that the Intralace has given me much more confidence. I simply dreaded no hair as much as I feared the breast cancer and my hair loss became all consuming. I have a corporate job and image matters this may seem shallow but folk do tend to judge you first time they meet you on how you look. I was scared people just saw a sick cancer patient when in fact I had my surgery and treatment and I was on the way back up but I looked dreadful, loss of and thinning hair knocked my self confidence so much I felt I had lost my femininity. People that see me now say how well I look and “wow who does your hair.”   I have just had my one year scan and got the all clear so life is good and sweet once more. Would you kindly pass my thanks on to Miriam and Chris who walked and supported me through the decision to have the Intralace it seemed a big scary thing and they allayed all my fears. The London team, Marina and Ivana who created this amazing piece of work. Thanks to Lorraine and Anka both whom I call Scissor hands wow can those girls cut and style hair  and of course Marika and the Bristol team who carry out my adjustments . Lots of love to you too Lucinda you are a very special lady who has created something wonderful for us ladies to feel a million dollars. God bless you all Ann ( aka Baldilocks and now luscious locks ) xxxx www.lucindaellery-hairloss.co.uk and www.lucindaellery-hairloss.com